How Self Care Apps are Taking The App Space by Storm
Mobile apps have become ubiquitous in modern life. These days, apps are used for everything from ordering groceries to booking plane tickets. The average person spends around 3 hours a day using their smartphone, most of which is spent on mobile apps.
Given such high demand and usability, app development companies have been committed to building better, more innovative apps that can address every demand and need of their users. One category of apps, particularly, has seen extremely high demand and adoption in recent years.
I’m talking about self-care apps. Self-care apps are a broad category, from mindfulness and meditation apps to time trackers, habit builders, and everything in between. Self-care apps first made headlines in 2018 as users and app developers started realizing the potential within the genre. Although major players within the space like Headspace and Calm were founded almost a decade ago, it was in recent years that these apps went mainstream.
As of April 29, 2022, Calm remains the largest contender in the M-health and self-care space, with an in-app revenue of 7.5 million USD. Headspace isn’t far behind as the world’s third-largest self-care app bringing in a revenue of around 5 million USD.
The point here is that the self-care industry is huge and booming. This begs a few questions: what’s been fueling this sector’s growth? And what does the future of self-care apps look like? Let’s find out.
Here are three major trends that have contributed the most to the rapid growth of self-care apps.
1. Mental Health & Self Improvement Awareness Has Been on the Rise
Blame it on our modern lifestyles or unhealthy diets, the state of the economy, or personal challenges; the truth of the matter is that personal and mental health issues have been around since the beginning of society.
Luckily, mental health awareness has been on the rise, and people worldwide have realized the need to address these issues. Considering which, countless therapies, practices, medicines, and even technologies are being developed across the globe to help people cope with the stresses of modern life.
Self-care mobile apps fit perfectly within such an ecosystem. They serve as the perfect tools to help people improve their mental, emotional and physical health by being accessible and effective. A big reason why we’ve seen such high demand and adoption for self-care apps is because they provide easy and effective solutions to some age-old problems that were significantly difficult to resolve before the smartphone or the internet.
2. Apps Have Become a Part of Every Aspect of Our Live
Another major factor behind wide-scale app adoption worldwide is the fact that the technology has made some serious strides in the past decade, turning many possibilities into realities.
Hardware developments have significantly increased computational capacities for devices, and innovations within the software world have made it easier than ever to build apps and technologies that simply weren’t possible before.
Need to learn how to meditate?
Ten years ago, you would need to find yourself an expert to teach you.
Need to lose weight?
Get prepared to do tons of research trying to figure out diet plans and exercise routines.
Need help managing your finances?
Get a crash course in accounting and investing.
Want to form a new habit?
Ensure you keep track of your actions without slipping into old habits.
But today, all of these goals can be easily achieved with the help of apps that would take you less than a minute to install!
It is evident that technology has come a long way and has secured a special place in our lives. Mobile apps are incredibly popular (be it self-care or otherwise) because they are incredibly useful, and this trend is likely to continue as apps, technology, and software evolve.
3. Covid-19 Brought Self-Care into the Spotlight
The final point worth discussing when considering the self-care app craze is the role covid-19 played in cementing the self-care moment into our lives. Worldwide lockdowns made it so that a large chunk of the global population was locked indoors with nothing more than our devices and the internet.
People increasingly relied on technology to get through their everyday lives; even basic daily tasks like getting groceries or meeting co-workers were impossible without our smartphones. Add to that the mental and physical stress most people endured during the pandemic, and self-care suddenly secured the top spot on everyone’s priority list with the only way to actually implement it being via our smartphones.
The pandemic catalyzed the digitization of our lives; it gave us an opportunity to understand the sheer possibilities that our devices presented. Consequently, the self-care app industry boomed during and beyond the pandemic. Apps helped people cope and even overcome the trials of tough times, setting a perfect example of how technology can help create better lives.
Wrapping Up: The Future of Self-Care Mobile Apps
The growth and adoption of self-care apps is likely to continue, perhaps at an even greater rate than what we’ve seen so far. Grand View research pointed out that the mHealth sector boasted a market size value of USD 38.2 Billion in 2021 and was expected to grow at a CAGR of 11% for the next decade. That’s just the mobile health sector that excludes some major self-care categories.
All things considered, Self-care apps are now dominating the app space. More people than ever are interested in personal development and improving their mental health, and self-care apps provide the tools to do just that. Beyond that, considering how wide the self-care category is, there is something for everyone. It doesn’t matter if you are looking for a minimalist gratitude journal or want to connect with licensed therapists; there is an offering for everyone, which has led app developers to believe that almost all of us will be using some form of self-care apps in the near future.
Developing a self-care app also makes up for a great business opportunity. Hiring an app development team to build an app that helps users improve their personal life can be a great investment.
What do you think about the future of self-care apps? Would you be willing to bet on the same?