Features That Any Business Website Should Have

A website in the digital world represents the company’s personality while also distinguishing your business from the competition. Most customers have visited a business website that is simple to use and genuinely assists them in finding needed information or making a purchase. Unfortunately, the majority of us have visited business websites that were difficult to navigate or lacked the information and features we desired.

Because they approach websites for businesses with an understanding of what is technologically possible as well as a consumer’s desire for a simple, easy user journey, tech experts and enthusiasts have a unique perspective on what makes for a truly effective business website. These 16 features are purposeful elements of a website that users have come to expect, and they will leave a lasting and positive impression on everyone who visits your site.

1. Automatic log-in

Users must remember numerous passwords in order to visit numerous websites. As a result, they prefer websites with auto-sign-in features for Google or social media accounts. The automatic login with existing accounts helps to limit user password forgetting.
Although this appears to be a simple feature, many websites still do not allow it.

2. Mobile-Friendly website

The majority of website visitors come from mobile devices, but many websites’ user interfaces have not been optimized for mobile devices. Images that are too small, text that is too large, buttons that are in the wrong place, and other issues are examples. Furthermore, users appreciate a website that translates smoothly on a mobile device and functions just as well.

3. Clarity in website application development

One of the most important aspects of web app development is clarity. Users will quickly leave your site if they do not understand what you are saying, how to use your site, or cannot find the information they are looking for. As a result, when visiting your website, imagine yourself as the user. Is your web content clear, consistent, and engaging for your target audience to navigate and use on mobile devices? If you answered “yes” to each of these questions, you’re on your way to a fantastic solution!

4. Intelligent Chat

Customers nowadays want a personalized experience that solves their problems as quickly as possible. Implementing live chat on a website is another good solution for businesses to provide a better customer experience. Intelligent chat has human-like interaction, allowing users to digitally resolve issues or get help with products and services in a faster and more convenient manner.

5. An accessibility sidebar

Users who are colorblind frequently struggle to distinguish certain colors in the chart. Red, green, and brown are examples of similar colors. An accessibility sidebar can benefit any website by allowing colorblind users to access more of the internet. By adding patterned overlays to the solid color, you make it easier for users to distinguish between different elements. As a result, an accessibility sidebar makes it easier for colorblind users to read charts and allows low-vision users to change the contrast and font settings to improve their reading experience.

6. Search bar

When users arrive at your website, it is critical to assist them in finding the appropriate information as quickly as possible. Otherwise, they may abandon the website, resulting in the loss of potential business opportunities. The solution to this problem is to improve website design and assist users in finding the information they seek by making the site searchable via the search functionality.
It enables users to find content by searching for specific keywords or browsing the entire website, making it a faster and less complex way to find content.

7. Save for later

The “Saved for later” feature allows any user to save a document or folder for later review. Many websites do not have this feature, but it helps curious people who read dozens of tags to be more effective and focused.

8. Guided Navigation

The ability to add and remove keywords and categorizations of items to filter your results is referred to as guided navigation. Users adore sophisticated natural language processing chat engines and AI/ML-guided website navigation. Users will save time searching for information and will complete their mission more quickly.

9. Introduction videos

Users in today’s digital world are increasingly looking for short and consumable product tutorial videos that help them understand how the product works and provide a realistic feel. When evaluating technology, the proverb “a picture is worth a thousand words” is especially true.

10. Shimmer Loading

A shimmer load is referred to as a skeleton layout. The main screen views replace the dummy skeleton screen once the data is loaded. Having everything load instantly is, of course, preferable. However, having grey, animated placeholders feels much better than having the page content jump all over the place as it loads when you’re on a slow connection.

11. Back-to-top button

When users get deeper into really long web pages, they frequently need to return to the top to see the navigation menu and decide where to go next. It is simple to use and assists center users by returning us to the beginning. That tells me that the company is concerned about “quality of life” and the customer experience.

12. Social proof

Few customers or businesses care about being the first to try something new. They’re curious about how others felt about your product or service. As a result, it is critical to demonstrate that reviews or success stories have a strong emotional impact on potential customers. Because it allows existing customers to tell others about your brand, this can be a good way to build trust with new visitors. Be honest and transparent, and include a video testimonial on your website. This gives you far more authority than relying on a heavyweight who hasn’t provided any proof.

13. Customer testimonials

Most people will not take action on a website until they have read reviews and testimonials from previous customers. Before reading reviews and customer testimonials, the vast majority of website visitors will not take any action. Customer testimonials effectively serve as proof of your claims.
Instead of expecting customers to find reviews on the internet, allow them to appear on product catalogues and landing pages to improve conversion rates.

14. A quick checkout feature

Retail websites are distinguished by their quick checkout process. Typically, it implies that a company is concerned with the customer experience, even if it means attempting to add more items to the cart. It demonstrates a dedication to providing a customer-centric experience and retaining customers.