Why Your Business Needs a Mobile Application

A mobile application is an app that is designed to be used on a mobile device, such as a smartphone or tablet. A mobile application can be used for a variety of purposes, such as managing personal finances, accessing information, communicating with customers, and more.

A mobile application can be a great way to increase engagement with your customers. For example, a mobile application that allows customers to order food from their favorite restaurant can increase sales. Additionally, mobile applications can be used to promote your business in a variety of ways.

Today, any company that wants to stay competitive in the market thinks about the possibility of creating a unique mobile app that is entirely tailored to their requirements. This is due to the perception of mobile apps as a powerful tool for expanding customer reach and enhancing marketing campaigns.

Businesses could enhance their operations, branding, and customer interactions in a variety of ways. However, creating a mobile app is never inexpensive. Because of this, business owners must carefully consider which objectives they want to pursue with the developed solution before beginning the creation of a custom mobile app.

In this article, we’ll examine the different kinds of mobile apps that businesses can create and their benefits for all types of enterprises.

Types of Mobile Apps for Business

Today, the market for developing mobile apps is booming. According to Statista, there were 192.45 billion mobile app downloads worldwide in 2018 and 230 billion in 2021, an increase of 37.55 billion in just 4 years.

In the meantime, the variety of the suggested apps is also expanding quickly. Even though there is no set type of mobile app, let’s look at the ones that are most frequently created.

Lifestyle mobile apps

These types of apps can be found in the dating, fitness, food, music, travel, and more categories and define the lifestyles of various users.

Communication apps

Social media platforms at the time of their creation were primarily web-based. They actively enter users’ smartphones today, giving them a chance to spend more time there. Messengers, which are used for both personal and professional communication, play a significant role for mobile users in addition to social media platforms.

Utility mobile apps

Because they were created specifically for iOS or Android, these apps provide a variety of features and frequently aren’t regarded as standalone apps by users. They typically have features like weather, flashlights, calculators, and reminders. However, these can also be more specialized solutions like apps for notepads, data processing, data protection, and more.

Entertainment mobile apps

In the world of mobile app development, the field of mobile games is rapidly expanding. These apps are very effective at making money. They keep a lot of players in the game for a long time and encourage them to watch advertisements for their game progress as well as purchase in-game items.

Office productivity apps

These tools help workers perform better by improving how they interact with different types of files. These might be collaborative tools where staff members edit videos, make music, work in various spreadsheets and documents, etc. Schedules, business process execution, and tracking are the focus of some apps. They can include things like schedulers, document readers, tax calculators, project management tools, and more.

Enterprise-level mobile apps

These are the mobile applications that were created for particular business requirements. Apps for salesforce automation, accounting on mobile devices, ERP systems with built-in apps, customer support apps, and more can all be found among them.

Mobile payment apps

Apps for mobile payments are a practical tool that many users use today. The apps let users pay with their smartphones at merchants, make purchases online, conduct peer-to-peer transactions, and much more. A mobile payment feature is frequently included by banking and financial institutions in their more sophisticated solutions.

Benefits of Mobile Apps for Business

Companies can create a wide range of apps, but they should be aware of how the requested solution will affect the performance and growth of their business. Here are a few instances of how businesses can profit from creating their own mobile applications.

New Sales Opportunities

People always have a smartphone in their hand, providing businesses with the ideal opportunity to market their goods and services. People frequently shop online on the spur of the moment, whether they are stuck in traffic, waiting for a friend, or eating lunch at work. Such times are ideal for enticing them to shop or pique their interest in them so that they will later be motivated to make a purchase.

For instance, you can re-engage customers by sending push notifications about new deals. They might open your website to learn more about the offer if they see a notification like that. You can significantly boost sales by allowing your customers to shop whenever and wherever they want.

Higher Retention Rates

Increased customer loyalty and increased time spent in the app are the results of intense customer engagement in marketing initiatives. As a result, retention rates are improved. Today, it’s much simpler to increase customer engagement through a mobile app than through a website. The explanation is straightforward: mobile apps are simple to find and use. Businesses can update their followers on their offerings and brand at any time, ensuring that they are quickly checked and virtually staying in touch with them around-the-clock.

Running clever marketing campaigns for mobile apps also enables companies to encourage users to engage in more prolonged in-app activity. According to BusinessOfApps, 90% of users who use a mobile app at least once per week are more likely to become regular users.

Rich Data for Analysis

More and more people are using mobile apps to perform tasks like product search and browsing, receiving notifications of new products, and making payments. You can find distinctive buying patterns that can aid in the development of more successful marketing campaigns by gathering and analysing data on customer behaviour.

Mobile functionality enables you to keep an eye on user interaction and provides you with important customer insights like audience makeup, session length, user receptivity to particular features and content, feedback, etc. By doing so, it is possible to make improvements and updates, offer a personalized experience, develop a sophisticated marketing strategy, and launch effective promotional campaigns.

Better Connectivity with Customers

One way to increase customer satisfaction is through effective customer communication. In order for the information to be quick and simple to access, it is crucial to have strong customer support and deliver timely customer updates.

Many businesses incorporate customer support and push notification features in the requested apps, greatly enhancing the effectiveness of their customer communication. Let’s contrast push notifications’ engagement rates with those of conventional email marketing.

A study by Xtify found that between 30% and 60% of users open push notifications, compared to just 20% of users who open emails, and 40% of users click or interact with push notifications, compared to just 5.4% of users who interact with emails. You must rely on potential customers seeing your advertisement, clicking a link just to get to your website, and then converting from there in order to reach them via social media or email. With push notifications, messages are delivered right to users’ home screens, where they can be opened to be taken to the app where they can complete the purchase.

Customer Loyalty

A crucial element in keeping customers is loyalty. Customers today demand instant gratification, making it impossible to keep up with their demands without providing online goods and services. Putting these offers in their pockets is one of the simplest ways to draw clients. Additionally, many mobile app users assert that an uninterrupted mobile experience will entice them to return for more. When it comes to desktop websites, achieving this loyalty is no simple task.

Loyalty programs influence users psychologically to increase their average order value and make more frequent trips back for goods and services. Numerous businesses already offer loyalty programs on their websites, but promoting the same deal through a mobile app will be even more successful.

Increased Conversion Rates

Conversion rates may rise as a result of the improved UX, usability, and navigation. The accessibility encourages users to use the app for longer periods of time, which boosts conversion rates.

Customers view four times as many items in a mobile app during a single session as they do on an adaptive website. Additionally, the conversion rate for mobile apps is 1.5 times higher than that of desktop versions and 3 times higher than that of mobile versions of websites.

However, you must focus on your app’s engagement elements if you want high conversion rates. After downloading the app, about 25% of iOS users and 20% of Android users open it once per day. A month after installation, however, the percentage drops to 3.2 and 3.3 percent, respectively.

Increased Average Order Value

As was already mentioned, mobile apps see more product views per session. Comparing mobile apps to desktop apps and mobile browsers, mobile apps have a higher average order value.

Push notifications and how they are utilised have a significant impact on the high order value. Push notification frequency should be carefully considered so as not to irritate users by sending too many in a short period of time or lose customers by not sending any for an extended period of time.

Reduced Cart Abandonment Rates

One of the most common and frustrating issues e-commerce businesses deal with is shopping cart abandonment. It’s so frustrating because the customer is typically only a click away from making the purchase.

Customers abandon their shopping carts in about 70% of cases even before making a purchase. High shipping/additional fees, lengthy registration procedures, limited payment options, and slow checkout times are the main deterrents for users to abandon their shopping carts. They can all be obliterated with great mobile app design. You can lower the cart abandonment rate by up to 20% by simply optimizing checkout forms.

Once a customer makes a purchase, all of their preferences and personal information are saved in the app, which is another perk. They won’t have to enter their personal and billing information again when they return to make a purchase. It only takes a few clicks to complete the entire purchase process.

Managed Brand and Business Development

Companies gain complete control over how they manage and grow their brand and business with custom mobile apps. They can be found online without adhering to any particular web platform’s policies.

What do companies receive when they create a unique mobile solution? These are the chances they can take advantage of:

Branding

Using a distinctive app design, colors, logo, effects, and animations, you can create your own brand identity.

Security

The most recent security technologies, including two-factor authentication, data encryption, compliance and integrity with global security standards, and many others, are used by mobile app developers to create their products. Companies are able to effectively safeguard customer personal data by avoiding sharing it with third-party platforms in this way.

Scalability

The scalability of modern mobile apps is always a priority in their design. In this way, businesses can easily upgrade their apps as their operations expand.

Enhanced customer engagement and interaction

In comparison to other online interactions with customers, personalized updates and push notifications on products and services, time-saving customer support, 24/7 chatbots, easy ordering and payment, and much more all increase customer satisfaction and lead to higher customer retention.

Conclusion

Customers anticipate mobile apps to be a part of any brand’s customer experience as they grow in popularity. Mobile apps will eventually be a required channel for all businesses, so if you want to stay ahead of the pack, you can’t ignore the trend.

Now that you are aware of the significance of mobile apps for business success, it is time to take action. If you’ve never made an app before, this might seem a little intimidating. Even if you have no technical background, creating an app isn’t that difficult. Just get in touch with us if you need assistance with updating the current solution or wish for us to build a mobile app from the ground up. We will be pleased to help you in any way we can.